Sami Khoury

Developed and delivered projects at the intersection of NHS service delivery, digital health, and commercial development.

My work included leading the implementation of technology and automation solutions across GP practices, supporting the adoption of new digital tools within primary care, and establishing partnerships with private-sector healthcare providers to expand access to services.

I also contributed to strategic planning, service redesign and the development of new care pathways within clinical services.

Led the operational and strategic transformation of Jordan’s oldest private hospital.

I developed a five-year business plan, secured debt financing and obtained board approval for the hospital’s transformation programme. I also repriced clinical services and renegotiated insurance contracts, resulting in a 15% increase in occupancy.

Alongside the commercial programme, I delivered operational improvements that reduced costs by 20% and developed the hospital’s digital strategy, from establishing its initial online presence to building a scalable patient acquisition platform.

Worked across digital health product development, commercialisation and implementation.

I developed go-to-market strategies for early-stage health tech companies, managed deployments across GP practices and supported product adoption within clinical services by aligning technology with the day-to-day realities of frontline teams.

Led growth initiatives focused on international patient acquisition and cross-border healthcare partnerships.

My work included market research, digital marketing, service development and the creation of partnerships with specialist healthcare providers.

These initiatives helped expand international referral routes and improve the organisation's ability to attract and support patients from overseas.